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- In this lesson we’re going to learn … how to articulate your USP in a very powerful way that immediately creates attraction for your ideal client.
- This is important because … you need to use this in ALL your marketing. It gets across what you do in a very powerful way.
- If you don’t do this… you message is confused. People don’t understand what you do even if they may need your product or service.
- EXAMPLE - See video
- Action Item: Create your Value Message using the Worksheet
- In this lesson we’re going to learn … how to articulate your USP in a very powerful way that immediately creates attraction for your ideal client.
Lesson 6: Your Value Message
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Given better shape now to my value message.