- In this lesson, we’re going to learn how to use social proof effectively to build your credibility and trust.
- This is important because …according to Robert Cialdini the world’s foremost expert on influence, social proof is one of the best influence triggers to persuade and influence prospects to want to do business with you.
- If you don’t do this… you will just sound like someone who blows their own trumpet and end up not being taken seriously.
- Action Item: Get at least 5 recommendations from past or current clients.
Lesson 6: How to use your social proof to win new clients
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