- In this lesson, we’re going to learn … how to create more profits from every customer. We will create your value maximization ladder which will naturally progress clients to higher-value solutions naturally.
- This is important because … the research shows it’s 60-70% easier to sell to existing clients rather than new ones. If we have this process mapped out in advance we will make more profits per client.
- If you don’t do this… you will leave money on the table and always be searching for new clients.
- SEE EXAMPLES on the video
- Action Item: Complete your Value Ladder Exercise
Lesson 4: Value Maximization Ladder – Customer vs Client
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