Module 2: Sales Funnel Foundation

Lesson 4: The Ideal Client Avatar Goals Grid

    • In this lesson we’re going to learn … what are the pain and pleasure points that move our ideal client.
    • This is important because … we will know how to position our business and solutions in a way that really attracts this type of ideal client. We will discover their “hot buttons” so that conversion is easy. This is a SUPER IMPORTANT step.
    • If you don’t do this… you are going to be generic like everyone else. You marketing will not stand out.
    • EXAMPLES - See video
    • Action Item: Complete your ICA Goals Grid worksheet
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Lesson 3: The Ideal Client Avatar Snapshot (Prev Lesson)
(Next Lesson) Lesson 5: The Ideal Client Currency Calculator
Back to Module 2: Sales Funnel Foundation

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