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- In this lesson we’re going to learn … how to start a conversation with a new prospect in a way that opens them up in a positive way.
- This is important because …there is a specific formula to initiate conversation that first reduces buyer resistance and increases buyer acceptance.
- If you don’t do this…you will be asking someone to buy before they are ready and you will not get the sale. This is one of the most common mistakes salespeople make.
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- Action Item: Take time to map out your customer journey from prospect to client and brainstorm some places where you can inject moments of “WOW!” to decrease resistance and increase acceptance.
- Action Item: Take time to map out your customer journey from prospect to client and brainstorm some places where you can inject moments of “WOW!” to decrease resistance and increase acceptance.
Lesson 4: 02: Opening Strategies
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