Module 2: Sales Funnel Foundation

Lesson 3: The Ideal Client Avatar Snapshot

    • In this lesson we’re going to learn … who is our perfect client and get clear about where they are in their life and career.
    • This is important because … we can begin to map out their psychological profile. It allows us to zone in quickly on what’s important to this type of client. You will be able to “talk” their language
    • If you don’t do this… people will feel that you don’t understand them and your product or service is not for them.
    • NEERAJ’s OWN EXAMPLE
    • Action Item: Complete your ideal client avatar snapshot worksheet
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Lesson 2: The Ideal Client Market Evaluator (Prev Lesson)
(Next Lesson) Lesson 4: The Ideal Client Avatar Goals Grid
Back to Module 2: Sales Funnel Foundation

Comments ( 2 )

  • Avatar
    Anand

    NEERAJ
    I AM HANDLING CLIENTS , WHOM I AM SELLING FLATS . AND HE IS A ONE TIME BUYER SO ALL MY CLIENTS WOULD BE DIFFERENT PEOPLE MAYBE HAVING 70% TRAITS COMMON BUT 30% TOTALLY DIFFRENT

    • Avatar

      Yes Anand, but it’s the 70% common traits that help us target and group them. That’s why the marketing will become 10x more effective, but this is counterintuitive and that’s why most people won’t do that because they think they are limiting their market, but in fact, it will lead to more conversions. Once you know how to do it for one target market you can set up multiple funnels for each type of target market you deal with.

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