- In this lesson, we’re going to learn the 3 critical things that your background photo must convey to your prospect.
- This is important because …the right LinkedIn profile background will help you build credibility fast with your target audience.
- If you don’t do this… you won’t stand out from your competitors and may confuse your profile visitor.
- Action Item: Choose which the keywords for your background photo. Choose images that help convey your authority, credibility and expertise.
Lesson 3: The 3 Elements of A Powerfully Optimised Background Photo
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