- In this lesson, we’re going to learn the one section that a prospect is going to read before deciding to work with you or not.
- This is important because …the About section is one of the most important sections prospects will read. Use it in the right way to build your credibility and trust quickly.
- If you don’t do this… you will be like 95% of your competitors on LinkedIn who don’t stand out. You will seem like just another person from your industry.
- Action Item: Update your About section using the template provided. Choose the right first sentence, insert the right emojis, use the right Call to Action & HashTags. Finally, add the right rich media to build social proof and get prospects to take action towards the next step in your customer journey.
Tool: About Template Link