Module 3: Building Profitable Marketing Assets

Lesson 3: Creating Your Trademark Solution

    • In this lesson, we’re going to learn … how to create your trademark solution. This is a visual journey of how you help your customers transform in a step-by-step way.
    • This is important because … this gives your prospect certainty that you are an expert in what you do and you will be able to help them get the transformation they desire. This is one of the most important conversion tools in your sales funnel.
    • If you don’t do this… the prospect never understands the value you add at each step. They don’t understand why you are different from your competitors. You end up competing on price.
    • HOW TO / DEMONSTRATION / EXAMPLES … see Neeraj’s example in the video.
    • Action Item: Complete your trademark solution using the template provided
    • Resource: For free icons check out:
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Lesson 2: Creating Your Value Pyramid (Prev Lesson)
(Next Lesson) Lesson 4: Value Maximization Ladder – Customer vs Client
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