Module 1: Key Principles to Win on LinkedIn®

Lesson 2: Key Principles to Win at LinkedIn®

  • In this lesson, we’re going to learn the importance of social selling and key principles to help you be a successful social seller.
  • This is important because …these principles will help you accelerate your results on LinkedIn. They will help you attract the right prospects and build trusted relationships that convert into high-value clients.
  • If you don’t do this… you will destroy your chances of success. You will turn people off. You will burn your network quickly.
  • Action Item: Reflect on people who you have met on LinkedIn who follow these principles. Make a list of 3-5 people who you want to specifically follow to see how they use these principles.
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Comments ( 4 )

  • Gillian Anderson
    Gillian Anderson

    This was very clear and insightful. I will take the summary and put it up on my board to remind me every day as I interact on Linkedin. Thank you

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    Suresh T

    I like the spider and lion analogy. I prefer to conserve energy and it is more restful and delightful if our clients come searching for us.
    The KAT is great. I was wondering if clients need to like you or does “accept” also work?
    Thanks Neeraj

  • Pia Jansson
    Pia Jansson

    So true, I do not appreciate the lion mentality with auto-responders that have exploded on LI! And yes, at the end of the funnel there’s a human interacting with another human so we build with those we are drawn to and connect with 😀

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    Love the spider analogy. I’ve been called the black widow for most of my life – know it has a positive context 🙂

    Relationship building and generosity are definitely key. It may feel slow, but it creates deep connections. And one of the wisdom’s of the ages is that “you must go slow to go fast”.

    Excellent summary of “first principles”!

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