- In this lesson, we’re going to learn … how to build your value pyramid. This is a powerful diagnostic tool based on the most important currency for your ideal client.
- This is important because … because you will quickly help a prospect understand where they are and where they want to be in a visual form. The prospect feels understood and that’s when they buy.
- If you don’t do this… you just end up doing your normal sales presentation. The prospect is unaware of their current situation and more importantly where they can go with your help.
- SEE NEERAJ’S EXAMPLE IN THE VIDEO
- Action Item: Complete your value pyramid using the template given.
Lesson 2: Creating Your Value Pyramid
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