Module 3: Building Profitable Marketing Assets

Lesson 2: Creating Your Value Pyramid

      • In this lesson, we’re going to learn … how to build your value pyramid. This is a powerful diagnostic tool based on the most important currency for your ideal client.
      • This is important because … because you will quickly help a prospect understand where they are and where they want to be in a visual form. The prospect feels understood and that’s when they buy.
      • If you don’t do this… you just end up doing your normal sales presentation. The prospect is unaware of their current situation and more importantly where they can go with your help.
      • SEE NEERAJ’S EXAMPLE IN THE VIDEO
      • Action Item: Complete your value pyramid using the template given.

Addtional Resources:

Examples of Value Pyramids

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Comments ( 3 )

  • Leena
    Leena

    this seems quite a tough one to put together neeraj. Core currency in my business may be deliverability or reliability. will give it a shot.

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      As per our email conversation, we will be able to zero into this. The fact that we are making it measurable is what will differentiate you from the rest of the gifting solution providers out there.

  • Milind Dighe
    Milind Dighe

    This is an amazing Value Pyramid. Lots of Brain Storming Required. I am sure at the end of making this, I will be unique in my offering. Will love to do this.

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